Brady Streets Newest Bar, WurstBar, Bringing German Beer And Berlin Themed Street Food To Milwaukee

After 18 months of preparation, the owners of Jack's American Pub and Brat House are opening WurstBar on Brady Street. 

The new WurstBar at 1239 E. Brady St. in Milwaukee. © Mike De Sisti / Milwaukee Journal Sentinel The new WurstBar at 1239 E. Brady St. in Milwaukee.

"It's been a long time coming, and we couldn't be more happy to open," said co-owner Andy Fronek. 

The bar at 1239 E. Brady St. is leaning into Milwaukee's German history, with a twist.

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"The old-school, Bavarian German thing, it does well in Milwaukee, but it's been done," Fronek said. "We don't need more of that, so we decided to do Berlin, 2021 Germany. That's kind of the driving thing behind this concept, new-age Germany. There's more to Germany than Lederhosen and polka music." 

The two-level, 3,500-square-foot building has a bar on both levels, 11 tables, an upper-level patio that looks over Brady Street, and outdoor beer garden on the first level. 

The patio area at the new WurstBar at1239 E. Brady St. in Milwaukee. © Mike De Sisti / Milwaukee Journal Sentinel The patio area at the new WurstBar at1239 E. Brady St. in Milwaukee.

Tap beers are a mix of local brews and imported brews from Germany served in small or large steins, or in a glass boot.

The wine list is made up of authentic German-wines. WurstBar will roll out a cocktail menu featuring German chocolate cake cocktail and Glühwein, or mulled wine, during winter. 

Details throughout the building include Berlin city subway stops engraved on tables on the lower level, as well as a mural of a map of Berlin on the first level ceiling.

On the second level, the room has vaulted ceilings with large chandeliers. A balcony overlooks the second level where DJ's will play music on the weekends. 

There are televisions throughout for people to watch games. And Hammer-Schlagen, the German game of slamming nails into a chunk of wood, is available with nails for sale behind the bar.

It's evident why Fronek and co-owners Scott Schafer and Darryl Towers landed on the name WurstBar when looking at the street-food inspired menu. 

There are multiple "Wursts," on the menu, provided by Usinger Sausages, which cost $10.95 each. That includes a traditional Bratwurst; a Weisswurst, which is made with veal and bacon, flavored with parsley onion, lemon and cardamom; and Currywurst, including curry sausage, pomme frites, and curry ketchup.

The menu also includes Doner Kebabs, made with a choice of lamb and beef mix, chicken, or falafel. It comes wrapped with lettuce, crunchy veggies and red onion. Doner Kebabs cost $10.95 or $12.95 for a Doner Kebab plate with a side. 

Sides include German potato salad, house made spätzle, and more.  

"If you could get it walking down the street from a food truck in Berlin, that's what we wanted to have here," Fronek said.

Opening during the COVID pandemic

Milwaukee's service industry was hit hard by the COVID-19 pandemic. Contemplating the opening of a bar in the midst of it was difficult, but Fronek, Schafer and Towers did not want to miss the opportunity to open another joint on booming Brady Street when the building went up for sale. 

They closed on the building in July 2020. 

"I think one of the best things about Brady Street is everyone recognizes that rising tides float all ships. We all get along," Fronek said. "People on Brady Street are loyal, they care, and help out each other." 

"When this location popped up it was a no-brainer, we had to," Towers said.

Multiple things set back the opening, including a staffing shortage over the summer, and long waits to get furniture. The custom windows on the first level took six months to arrive. 

"The moment on Thursday, when we let the first customers in, it will be the best feeling in the world," Fronek said. "We worked so hard for 18 months, but the real work starts this weekend." 

WurstBar celebrates its grand opening Thursday at 4 p.m.

The bar and kitchen will be open at 11 a.m. on weekdays, and 10 a.m. on weekends. The kitchen will close at midnight daily, and the bar will close at 2 a.m. on weekdays and 2:30 a.m. on weekends. 

For more information visit their Facebook page. 

>Full screen 1/37 SLIDES © Submitted
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Jordyn Noennig covers Wisconsin culture and lifestyle.  Follow her on Instagram @JordynTaylor_n. Find her on Twitter @JordynTNoennig. Call her at 262-446-6601 or email

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This article originally appeared on Milwaukee Journal Sentinel: Brady Street's newest bar, WurstBar, bringing German beer and Berlin-themed street food to Milwaukee

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What you can expect at WurstBar, which opens this week on Brady Street


What you can expect at WurstBar, which opens this week on Brady Street